Как Форду удалось создать легендарный автомобиль? Все просто – он отбросил в сторону разработку тысячи разных моделей и сосредоточился только на одной. Он использовал нишевый подход – сузил рынок, чтобы сорвать большой приз.

Именно этим принципам учит Крис Дрейер, основатель SEO-агентства в узкой нише с высоким доходом. В своем бестселлере автор рассказывает, как правильно выбрать направление для бизнеса, чтобы получать многомиллионные обороты. В этой аудиокниге много примеров из мировой практики, а еще – ярких и остроумных отсылок к «Звездным войнам» и Гарри Поттеру.

Слушайте это практическое руководство, чтобы узнать:

– Почему стратегия сужения ниши прибыльнее многопрофильной экспертизы.

– Где искать аудиторию для узкого рынка, чтобы влюбить ее в свой продукт.

– Как обойти игроков в сегменте, чтобы стать неоспоримым лидером № 1.

Изучите исчерпывающую и ультимативную инструкцию, чтобы через горлышко жесткой рыночной конкуренции найти свой путь к голубому океану.

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