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How to Create an Idea If You Are Not Ogilvy
Measurement in Marketing
From Impossible to Inevitable
The Essence of Value
Adobe Analytics For Dummies
Affiliate Marketing For Dummies
Make Yourself Clear
Dynamic Digital Marketing
The Customer Catalyst
Scenarios in Marketing
...And the Clients Went Wild!
Brand Stretch
Managing Creative People
Inbound Content
Achieving Class A Business Excellence
Pricing on Purpose
Agency Account Handling
Conversations with Marketing Masters
Flexibility and Robustness in Scheduling
The Public Relations Writer's Handbook
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Passion Branding
The Marketing of Technology Intensive Products and Services
The Art and Science of Interpreting Market Research Evidence
