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How to Create an Idea If You Are Not Ogilvy
Managing Creative People
An Advertiser's Guide to Better Radio Advertising
Frenemies: The Epic Disruption of the Advertising Industry
Advertising and Society
World Media Ethics
Strategic Social Media
The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle
Managing Corporate Social Responsibility. A Communication Approach
Driven. Inside BMW, the Most Admired Car Company in the World
Beyond Listening. Learning the Secret Language of Focus Groups
The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life
Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond
The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Advertising For Dummies
Pick Me. Breaking Into Advertising and Staying There
Casting for Big Ideas. A New Manifesto for Agency Managers
Local Online Advertising For Dummies
Facebook Advertising For Dummies