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What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Yohn Lee

Big Data Marketing. Engage Your Customers More Effectively and Drive Value

Lisa Arthur

Marketing For Dummies

Alexander Hiam

Neuromarketing For Dummies

Peter Steidl

Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Michael Port

Marketing to Millennials For Dummies

Corey Padveen

The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer

Alexander Jutkowitz

$They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today\'s Digital Consumer$

They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Marcus Sheridan

Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Brian Solis

The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Ian Dodson

Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

$Experiential Marketing. Secrets, Strategies, and Success Stories from the World\'s Greatest Brands$

Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands

Kerry Smith

Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers

Aldo Cundari

The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

John Lee

Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine

Jeanne Bliss

Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Omer Artun

Social Media Marketing For Dummies

Shiv Singh

$Buyer Personas. How to Gain Insight into your Customer\'s Expectations, Align your Marketing Strategies, and Win More Business$

Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

Peter Fisk

The Handbook of Mobile Market Research. Tools and Techniques for Market Researchers

Ray Poynter

Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

Brian Halligan

$Winning Global Markets. How Businesses Invest and Prosper in the World\'s High-Growth Cities$

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler

The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Sean Callahan

The Brian Solis Digital Reader

Brian Solis

The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles

Tom Spitale

$A \/ B Testing. The Most Powerful Way to Turn Clicks Into Customers$

A / B Testing. The Most Powerful Way to Turn Clicks Into Customers

Dan Siroker

Converge. Transforming Business at the Intersection of Marketing and Technology

Ray Velez

Book Yourself Solid Illustrated. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Michael Port

Data Driven Marketing For Dummies

David Semmelroth

Handbook of Strategic Account Management. A Comprehensive Resource

Diana Woodburn

Grow the Core. How to Focus on your Core Business for Brand Success

David Taylor

The Marketing Agency Blueprint. The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Paul Roetzer

Aligned to Achieve. How to Unite Your Sales and Marketing Teams into a Single Force for Growth

Tracy Eiler

$Copy, Copy, Copy. How to Do Smarter Marketing by Using Other People\'s Ideas$

Copy, Copy, Copy. How to Do Smarter Marketing by Using Other People's Ideas

Mark Earls

Audience. Marketing in the Age of Subscribers, Fans and Followers

Jeffrey Rohrs K.

Social TV. How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Mike Proulx