Escrito por el empresario y consultor Joaquín Valcarce y el profesor Ángel Martín Sequera, está dirigido a nuevos hombres y mujeres de negocios que, impulsados por la inquietud y la ambición, asumen el reto y el riesgo de introducirse en el mundo de la empresa.

Con un humor ágil y desenfadado, la guía intenta que el lector encuentre todas las pautas para aprender a configurar su propia ruta hacia el éxito empresarial. Triunfar en los negocios no es una tarea sencilla, por lo que cualquier ayuda es necesaria para conseguir el éxito. Joaquín Valcarce y Ángel Martín Sequera ofrecen 1000 claves para lograrlo a través de las características que debe reunir un buen empresario.

Uno de los aspectos destacados de la obra es su división en cinco grandes bloques. Cada uno de ellos analiza en profundidad aspectos relevantes para las empresas y para los trabajadores y en ellos encontrará pequeñas píldoras de información, recomendaciones y ejemplos. Las claves para comprender el mundo de los negocios basadas esta vez en el factor humano y en la experiencia de miles de personas. La mayoría de los libros de píldoras, consejos y recomendaciones para emprendedores están basados en cifras y conceptos aritméticos e inhumanos, olvidan que detrás de la cifras empresariales se esconden seres humanos que toman sus decisiones, que tienen sus preferencias que cometen fallos o encuentran soluciones inesperadas y geniales. Esas soluciones inesperadas son las que se buscan en 1000 claves de éxito en el mundo de la empresa, el objetivo de la obra es incentivar la imaginación para promover las soluciones empresariales eficaces. La meta son las ventas y para ello es fundamental las negociaciones sabias y las crisis como oportunidad de mejora en los negocios.

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