Todo emprendedor que comienza un negocio, lo hace con la intensión de ganar dinero, construir una empresa que perdure y asegurar su libertad financiera. Sin embargo, la realidad es que no todo nuevo empresario triunfa y alcanza la libertad financiera, no toda historia de emprendimiento tiene un final feliz. De hecho, algunas personas terminan en peores circunstancias de las que enfrentaban antes de iniciarse en el mundo de los negocios.

¿A qué se debe que muchos empresarios se mantengan financieramente pobres pese a tener frente así oportunidades de negocio con el potencial de brindarles la libertad financiera que ellos buscan? El fracaso de muchos empresarios ha sido el resultado de cometer, muchas veces inconscientemente, alguno de los siete errores financieros discutidos en este libro:

•Empresarios con mentalidad de empleados

•El pobre manejo de las finanzas personales

•No invierten en su desarrollo personal

•El control incorrecto de las finanzas del negocio

•Metas borrosas e imprecisas para su negocio

•La pobre inversión de su tiempo

•No aprenden a invertir las ganancias de su negocio

Quien desee construir una empresa exitosa debe evitar caer en cualquiera de estas trampas que puede convertir el noble sueño de ser empresario en una gran pesadilla.

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