INHALTSVERZEICHNIS

BESTELLUNG UND ZAHLUNGSABWICKLUNG ÜBER IHRE WEBSEITE............. 4

EINFÜHRUNG: .................................................................................... 4

DER BESTELLPROZESS ........................................................................... 6

DIE ENTWICKLUNG DER PROMOTION STRATEGIE FÜR IHRE WEBSEITE ........ 7

EINFÜHRUNG...................................................................................... 7

SUCHMASCHINEN UND KATALOGE .............................................................. 7

REGELMÄßIGE PROMOTION ...................................................................... 7

BEZAHLTER TRAFFIC ........................................................................... 12

EMAIL KAMPAGNEN............................................................................ 16

WIE EFFIZIENT SIND EMAIL KAMPAGNEN? .................................................. 16

WIE KANN ICH MEINE ZIELGRUPPE BESTIMMEN? ........................................... 16

WAS IST EINE «LANDING PAGE»? ............................................................. 17

WIE ERREICHE ICH, DASS MEINE EMAILS AUCH WIRKLICH GEÖFFNET UND GELESEN

WERDEN?....................................................................................... 18

WIE WICHTIG IST DER ABSENDER? .......................................................... 18

VERKAUFS-EMAIL .............................................................................. 19

KANN ICH BILDER IN MEINEM VERKAUFS-EMAIL VERWENDEN? ........................... 19

WAS KANN ICH ZUSÄTZLICH NOCH MACHEN, UM ZU ERREICHEN, DASS MEINE LESER AUF

MEIN ANGEBOT REAGIEREN? .................................................................. 20

WIE KANN ICH MEINE MARKETING KAMPAGNE NOCH EFFIZIENTER

GESTALTEN? ...................................................................................... 21

MESSEN SIE ERFOLGE. TESTEN SIE! ........................................................

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