Этот текст – сокращенная версия книги «Джефф Безос и эра Amazon». Только самое главное: идеи, техники, ключевые цитаты.

Говорят, что все выдающиеся люди немного сумасшедшие, в том числе и гении бизнеса. Пример Джеффа Безоса подтверждает эту теорию. Он работал на Уолл-Стрит и дослужился до поста вице-президента в крупной брокерской компании. У Безоса был собственный дом, полный достаток и красавица-жена. Его ценили начальники и звали к себе конкуренты. Казалось бы, о чем еще мечтать? Но этого всего показалось Безосу мало.

В 1994 году основатель Amazon уволился с прибыльной работы. Соорудил в гараже подобие офиса, где рабочим столом служила снятая с петель старая дверь (идею Безос подсмотрел у другого стартапера и пришел от нее в восторг!). Затем нанял нескольких приятелей и бывших коллег, которые не очень-то верили в затею, но хотели помочь. Через четыре года простенький книжный магазин превратился в гигантский супермаркет, продающий все подряд – от канцелярских принадлежностей до мебели и ювелирных изделий. Сегодня бизнес входит в пятерку крупнейших компаний США, превосходя по капитализации Facebook.

Оставаться на плаву даже в худшие времена Безосу помогали сильный характер и собственные жесткие принципы управления. Многие отзываются о Безосе как о человеке резком, вспыльчивом, прямолинейном и прижимистом. Но факт остается фактом – его подход работает. В нашем обзоре мы расскажем о десяти главных принципах босса Amazon.

Напоминаем, что этот текст – краткое изложение книги.

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