"Desafíos, dilemas, liderazgo, compromiso, motivaciones para gerenciar un proyecto propio…

Conducir es una acción que se asocia a los negocios, pero que, no obstante, se puede trasladar a todo escenario de la vida.

Se lidera la dieta, la compra de un regalo, una familia, las vacaciones, el alquiler de una casa, la elección de la escuela o de la universidad, una carrera, un vínculo social…

La mente del gerenciamiento es propia del ser humano porque se vincula a su supervivencia: conduce su destino en los diferentes frentes que le competen.

Las demandas extremas que exige el rol directivo hoy obligan a realizar un desarrollo incremental de las capacidades.

Los desafíos requieren superación en intereses y aptitudes.

Algunas condiciones las poseen naturalmente. Otras se desarrollan (e incrementan) con el aprendizaje. Es necesario fortalecer todas, adquiridas e innatas, para que se puedan poner en práctica exitosamente, actualizadas en virtud de los vertiginosos cambios contemporáneos.

Ser gerente es una condición que, en alguna medida, cada sujeto. Las neurociencias proporcionan herramientas muy eficaces para potenciarla.

Conducir una empresa compromete habilidades que el neuromanagement y el neuroliderazgo exponen como determinantes. Entre ellas, memoria, concentración, atención, creatividad, flexibilidad mental, inteligencia, intuición, dominio del estrés, autoliderazgo emocional…

Esta obra propone una serie de recomendaciones y ejercicios para encarar el fortalecimiento de esos atributos a partir de la aplicación de los conocimientos sobre el funcionamiento del cerebro.\"

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