"Wydanie specjalne czasopisma „Prawo Apteczne w Praktyce” dotyczy tematyki

reklamy wyrobów medycznych, produktów leczniczych oraz reklamy aptek.

Dowiesz się, jakie zmiany wprowadzają nowe przepisy, m.in. rozporządzenie ministra

zdrowia z 5 kwietnia 2022 r. zmieniające rozporządzenie w sprawie reklamy

produktów leczniczych oraz ustawa z 7 kwietnia 2022 r. o wyrobach medycznych.

Zapoznasz się z ciekawymi wyrokami sądów i ich rozstrzygnięć.

Z numeru specjalnego dowiesz się m.in.:

• Jakie są nowe definicje pojęć wyrobów medycznych;

• Kim jest laik;

• Czy farmaceuta może występować w reklamie wyrobów medycznych;

• Jaka jest rola influencerów w reklamie wyrobów medycznych;

• Jakie są przewidziane kary za naruszenia;

• Jakie nowe ostrzeżenia stosowane są w reklamach produktów leczniczych;

• Jakie są niedozwolone działania marketingowe apteki.

Ponadto zapraszamy do lektury artykułów opublikowanych w dziale Case study.

Znajdują się w nim prezentacje przypadków pacjentów z przeglądu lekowego ze

wskazaniem postępowania dla farmaceuty w ramach opieki farmaceutycznej, rekomendacji

dla pacjenta oraz lekarza. Takie wskazówki są bezcenne dla praktyki każdego farmaceuty.

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