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Managing Corporate Social Responsibility. A Communication Approach Coombs W. Timothy и др.

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Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations Corine Cohen

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Three Threats to Brand Relevance. Strategies That Work David Aaker A.

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Managing Customers Through Economic Cycles John McKean

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The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers Ray Poynter

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Market Segmentation. How to Do It and How to Profit from It Malcolm McDonald

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Online Marketing. A User's Manual Murray Newlands

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Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Nicole Matejic

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What You Need to Know About Marketing Simon Middleton

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The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn и др.

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The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders Philip Kotler и др.

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Driven. Inside BMW, the Most Admired Car Company in the World David Kiley

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Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level Chris Baggott и др.

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Indispensable. How To Become The Company That Your Customers Can't Live Without Joe Calloway

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Beyond Listening. Learning the Secret Language of Focus Groups Bonnie Goebert

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Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers Bob Hutchins и др.

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The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life Scott Deming

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The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing Joe Rubino

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It's All About Service. How to Lead Your People to Care for Your Customers Ray Pelletier

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IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations Стив Ривкин и др.

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Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words Joe Vitale

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Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them Peter Shankman

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Your Portable Empire. How to Make Money Anywhere While Doing What You Love Pat O'Bryan

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