Читайте только на ЛитРес

Книгу нельзя скачать файлом, но можно читать в нашем приложении или онлайн на сайте.

0+
текст
PDF

Объем 291 страница

0+

The Art of Client Service. The Classic Guide, Updated for Today's Marketers and Advertisers

текст
PDF
Читайте только на ЛитРес

Книгу нельзя скачать файлом, но можно читать в нашем приложении или онлайн на сайте.

2 029,78 ₽
Подарите скидку 10%
Посоветуйте эту книгу и получите 202,98 ₽ с покупки её другом.

Авторы

О книге

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Оставьте отзыв

Войдите, чтобы оценить книгу и оставить отзыв

Описание книги

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Книга Robert Solomon «The Art of Client Service. The Classic Guide, Updated for Today's Marketers and Advertisers» — читать онлайн на сайте. Оставляйте комментарии и отзывы, голосуйте за понравившиеся.
Возрастное ограничение:
0+
Дата выхода на Литрес:
23 декабря 2017
Объем:
291 стр.
ISBN:
9781119227939
Общий размер:
3.2 МБ
Общее кол-во страниц:
291
Правообладатель:
John Wiley & Sons Limited