Treat Your Customers Like AnimalsТекст

The Counterintuitive Guide to Increasing Sales Without Selling
Автор: John S McKinstry
Оценить книгу
Читайте только на ЛитРес!
Отметить прочитанной
Описание книги

Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters. The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing the requirements of existing customers, is the relationship that you have with the party with whom you are communicating. Not all relationships are the same; and not all customers are the same. Often when people operate in business they gravitate towards those individuals or organisations that they believe can help them the most, particularly when looking for new business opportunities or selling additional products and services to existing customers. This is a fundamentally flawed approach that can damage relationships and results in a significant waste of time and effort. If you look at your customers and prospects according to their actual or perceived monetary value to you or your organisation, or look at your network and grade the usefulness of those that you know to your commercial objectives, you probably adopt some form of traditional A,B,C and D grading criteria. If this is the case, you will benefit significantly from learning how to treat your customers like animals, from classifying them as Elephants, Tigers, Cats and Kittens and interacting with them according to their relationship not according to their actual or perceived monetary value. There is no disagreement from any seasoned business development professional, learning and development specialist, or successful entrepreneur that relationships are the key to successful outcomes. None of these people, however, can explain why this is the case in a way that provides less experienced staff with a framework that allows them to operate as efficiently and effectively as they do. The VALUE Encounter approach is counter-intuitive. It is revolutionary in terms of conventional business development techniques, is replicable and will rapidly increase your commercial effectiveness.

Оцените книгу, напишите отзыв и получите 100 бонусов на ваш счет в ЛитРес
Оцените книгу
  • Возрастное ограничение: 0+
Читай где угодно
и на чем угодно
Как слушать читать электронную книгу на телефоне, планшете
Доступно для чтения
Читайте бесплатные или купленные на ЛитРес книги в мобильном приложении ЛитРес «Читай!»
Откройте «»
и найдите приложение ЛитРес «Читай!»
Установите бесплатное приложение «Читай!» и откройте его
Войдите под своей учетной записью Литрес или Зарегистрируйтесь
или войдите под аккаунтом социальной сети
Забытый пароль можно восстановить
В главном меню в «Мои книги» находятся ваши книги для
Вы можете читать купленные книги и в других приложениях-читалках
Скачайте с сайта ЛитРес файл купленной книги в формате,
поддерживаемом вашим
Обычно это FB2 или EPUB
Загрузите этот файл в свое
устройство и откройте его в
Удобные форматы
для скачивания
FB2, EPUB, PDF, TXT Ещё 10
Купите 3 книги одновременно и выберите четвёртую в подарок!

Чтобы воспользоваться акцией, добавьте 3 книги в корзину: