Philip Kotler

Philip Kotler

Хиты продаж

HBR\'s 10 Must Reads on Strategic Marketing (with featured article \"Marketing Myopia,\" by Theodore Levitt)
Social Marketing
Philip Kotler - The Mind of a Leader
Confronting Capitalism
Marketing 4.0
Ten Deadly Marketing Sins. Signs and Solutions
The Shift. The Transformation of Today\'s Marketers into Tomorrow\'s Growth Leaders
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
Kellogg on Marketing
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Marketing 3.0. From Products to Customers to the Human Spirit
Market Your Way to Growth. 8 Ways to Win
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Marketing 4.0. Moving from Traditional to Digital
Winning Global Markets. How Businesses Invest and Prosper in the World\'s High-Growth Cities

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